Rabinowitz Dorf
Communications helps clients create and refine message, identify
appropriate target audiences and develop media strategies that
employ a unique combination of their successful placement in
and generation of relevant news stories, the design, execution
and publicity of creative media events and the creation and
placement of paid advertising.
Our Services Include:
(Simply choose a service for a detailed description)
Media Strategy
RabinowitzDorf
Communications works to publicize our clients in all of the
relevant media avenues. We help clients best use the media
to promote their interests and to increase their media profiles.
From the largest international newspapers to American network
television to local radio news to local mainstream and alternative
papers, RabinowitzDorf-crafted
messages reach target readers,
listeners and viewers.
Media Relations
RabinowitzDorf
Communications underscores our creativity with relentless attention
to the nuts and bolts of high-level communications: effective
targeting; personal pitching — often with the benefit
of years of personal relationships — and a detailed understanding
of the advantages of all potential targets.
We enjoy excellent working relationships with the major television
networks, the international photo wire services and with the
largest news organizations in the world, including a personal
familiarity with the majority of the leading Washington-based
journalists. RabinowitzDorf
also maintains the closest of ties to the Anglo-Jewish press
in America and to both the English and Hebrew language media
in Israel.
Message Development
RabinowitzDorf
Communications efforts are characterized by creativity and thoroughness.
We work with you to craft effective messages, and then market those
messages through compelling news hooks, eye-catching events and innovative
story lines that compel print, airtime or bandwidth.
Advocacy
RabinowitzDorf
Communications creates nuanced, multi-leveled proactive and reactive
communications campaigns. Our swift, sure and timely responses attract
the attention of editors and news directors and promote issues, causes,
legislation and support development.
Advertising
As a full-service firm, RabinowitzDorf
Communications works with our clients to design smart, timely and
cost-effective advertising campaigns. From the smallest local papers
to cable television to the largest international dailies, RabinowitzDorf
Communications designs short- and long-term advertising strategies
that we support with full-service design and placement services.
Events
When planning successful press conferences, panel discussions, conferences,
rallies or other events both large and small, RabinowitzDorf
Communications achieves the right look each time. Building on Steve
Rabinowitz's White House experience where he designed and orchestrated
countless events for President Clinton — including the September
13, 1993, signing of the Declaration of Principles between Israel
and the PLO — RabinowitzDorf
Communications has earned a reputation for our unique, creative and
newsworthy event design.
Media Training and Public Speaking
RabinowitzDorf
Communications staff have lectured and trained government workers,
Democratic press aides, lobbyists, lay and professional activists,
Hollywood personalities, scientists, college students and more.
The firm has organized the communications track for the Democratic
National Committee's training academies and has written the DNC's
campaign training manual and has published a widely respected and
used media guide for issue advocacy.
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